Sharing our economists with clients from other areas of the bank.
#Ntouch mobile banking professional
For example, online events that allow customers to escape the day to day and experience a new reality, like a professional cooking event. We’re trying new and different techniques to engage clients on a large scale.
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“Whereas, our big event was a full half-day of speakers and private sessions, we have converted it to span 4 days with two 45-minute presentations each day,” shared on marketer.
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For us as marketers, we’re learning how to design and manage a virtual event that not only attracts participants but keeps their attention.We’re training our client-facing relationship managers on how to conduct a virtual meeting and event.We’re all going to school on digital events. Finding ways to create the physical and emotional bonds of the in-person experience is challenging in a virtual world. Not only has the method by which we communicate has changed, the nature of our interactions has been altered dramatically. Marketing is not likely to be in the first, or even near-term, waves of return. Only designated essential personnel will return, with some perhaps never returning full-time.
The scope of services included the following:ĭesigned a robust engineering end-to-end integration framework that incorporated AI (deduction and reasoning, knowledge representation, planning, natural language processing (NLP), learning, perception, and the ability to manipulate and move objects), machine learning (ML), deep learning (DL), robotic process automation (RPA) and blockchain.ĭesigned a mechanism for documenting the nuances and technical details pertaining to the prototypes being designed, developed and tested.īuilt solutions based on both data-driven and model-driven AI while leveraging advanced architecture frameworks such as Mesh Application Services Architecture (MASA), use of Microservices, and use of DevSecOps engineering framework for enhanced automation and deployment.The return to the office will be very limited. Provided technical assistance training for all social media tactics and recommended a suite of specific digital and non-digital marketing tactics to achieve recruiting and education objectives.Ĭreated training structure, participant handouts, and engagement activities to facilitate learning and defined areas for continuous improvement and sustainable processes.Ĭonsulted on the solicitation of ideas from various FDA Centers, gained consensus from executive sponsors to fund the idea, and ultimately conceptualized and designed the roadmap for development and execution.
Recommended a viable approach that aligned with expectations of the patient target group along with the strategic objectives of the PATIENT program.ĭeveloped personalized strategies that empowered and encouraged active patient participation along with the development of a family caregiver advisory board. Helped PATIENT’S Program align to the best engagement strategy which included evaluating the patient experience/branding, channel excellence (acquisition), consumer value management, and risk management. Uncovered insights that motivated members to be active in their own care. Created measurable goals to determine the success of the PATIENTS program and identified appropriate marketing tactics, messaging, goals, and metrics needed to support the desired outcome.Īssessed existing marketing (including marketing analytics), training and community needs.
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