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OK, beyond the campaign’s goals, set goals for each of the platforms you’ll be using, too.
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Use our free cross-platform campaign template to ensure you’re starting off strong. goals, audience research, who’s doing what and deadlines for posting. Make sure every campaign plan you put together includes S.M.A.R.T. If your current advertising campaign strategy consists of, “Promote new product launch,” then we need to have a talk. Consistent branding builds loyalty and trust.ĩ tips for planning a winning cross-platform campaign 1.They yield greater reach than single-platform campaigns, or “copy and paste” campaigns (recycling the same captions and images, even if they’re not optimized for that platform’s specs).A cross-platform strategy ensures your content makes sense where it’s posted. Some platforms are visual, some are text-based.For examples, you might be building awareness on Instagram and Twitter, but converting from Facebook ads. Different platforms suit different goals.What are the benefits of cross-platform campaigns?īesides keeping you from looking a fool when Twitter cuts off your 400 word LinkedIn masterpiece mid-sentence at 280 characters, there are many benefits to cross-platform campaigns: Additionally, tailoring your campaign to each platform’s posting specifications means you’ll have the best chance of your audience actually engaging with you. They meet your audience where they’re at with messaging tailored to each platform that generates awareness, interest and conversions.īy creating original content aligned with the spirit of each platform, your marketing becomes a seamless omnichannel experience instead of “that ad feeling” people are eager to escape from. What is a cross-platform campaign?Ĭross-platform campaigns are social media campaigns run across multiple platforms.
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We hope you read it, and if you do, we would love to hear what you think.Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. We wrote The Invisible Gorilla to explore the limits of human intuition and what they mean for ourselves and our world. And it got us thinking that many other intuitive beliefs that we have about our own minds might be just as wrong.
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It has been used by everyone from preachers and teachers to corporate trainers and terrorist hunters, not to mention characters on the TV show C.S.I., to help explain what we see and what we don't see.
It is described in most introductory textbooks and is featured in more than a dozen science museums. To our surprise, it has become one of the best-known experiments in psychology. This experiment reveals two things: that we are missing a lot of what goes on around us, and that we have no idea that we are missing so much. It was as though the gorilla was invisible. Would you see the gorilla?Īlmost everyone has the intuition that the answer is "yes, of course I would." How could something so obvious go completely unnoticed? But when we did this experiment at Harvard University several years ago, we found that half of the people who watched the video and counted the passes missed the gorilla. At some point, a gorilla strolls into the middle of the action, faces the camera and thumps its chest, and then leaves, spending nine seconds on screen. While you watch, you must keep a silent count of the number of passes made by the people in white shirts. Imagine you are asked to watch a short video (above) in which six people-three in white shirts and three in black shirts-pass basketballs around.
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